Easing the barriers that now exist in the global organic marketplace is beneficial to everyone. From the farmer, who will have greater access to world markets and the opportunity to provide more easily for his family, to the trader who longs for a simpler way to source and sell his organic products. Streamlining the process for both importing and exporting governments and organic certifiers means increased efficiency and lower costs. Greater selection becomes available for both the retailer and the consumer.

	Organic farmers Charles Kimani, Kenya “I could sell my organic products in more countries without having to get different certifications for each of those countries. If I have more market opportunity, I can truly support my family and feel more secure in life.”
	Organic traders Norihisa Senda, Japan “Having one tool that can be used as an equivalency standard for many different markets would greatly simplify the process and lower my costs significantly in both sourcing and selling organic ingredients and products.”
	Organic certifiers Felicia Echeverria, Costa Rica “We can lower costs and increase direct client services instead of spending time and money to get multiple accreditations for various international markets.”
	Governments - exporting countries Ananto Seta, Indonesia “These tools would improve the access of my country’s organic agricultural products to the world market, bringing us the opportunity for many new trading partners. It would reduce costs and provide economic opportunities for our citizens.”
	Governments - importing countries Klaus Budde, Germany “This would streamline our process and allow us to increase our efficiency in regulating organic imports. It would bring a greater availability of products and improve our service to our constituents.”
	Intergovernmental organizations Asad Naqvi, Switzerland “By increasing the worldwide organic marketplace, we improve the environment and contribute to alleviating poverty. These tools contribute to sustainable development.”
	Organic retailers Pam Mehnert, USA “I am able to provide a far greater selection of products for my customers. And in the process, I can support a greater number of farmers in developing countries around the world who have joined the organic marketplace.”
	Organic consumers Marla Rose, USA “More availability and choices in organic products make it easier for me to provide my family with meals that have been grown without the use of dangerous pesticides. Doing so makes me feel like a better mom, and I know that at the same time, I am helping to support another family who has made the commitment to grow food sustainably.”